The need for a website is nondebatable as we’ve written in our previous blog post, but your website is more than just a functional platform; it’s the face your business shows to the world. If you’re new to online marketing, you might think that it’s enough for this face to be attractive and usable… But imagine this: What happens if you place a nondescript, pleasant face into the middle of a crowd of thousands of others like it? It quickly fades into the masses. The same is true of websites; unless they’re expressive and unique, they soon get lost amongst the competition. Obviously, then, you’ll need more than a template from a website builder if you want your business’s site to succeed. You’ll need the assistance of a professional web design agency, and most likely a Toronto web design agency because of geographical advantage, for all of the following reasons:


  1. Functionality needs to be more than skin-deep.

This might not seem like a deal-breaker at first, but as your business grows, you’ll probably find yourself wanting features (like expanded e-commerce functionality, live chat, and database support) that require custom programming. If you’re stuck with a website builder, you’ll be out of luck unless you’re willing to start from the ground up with the aid of professionals. (Most website builders will not allow you to download your existing site and take it elsewhere because they own a large share of its content.


  1. Those “free” website builders can get really expensive over the years.

Most website builders either place ads on sites built for free or severely limit the functionality of their non-premium sites. In either case, it inevitably becomes necessary to upgrade to a paid package (let’s face it, no one will take your business seriously if its landing page is full of ads)… And these packages usually aren’t cheap. The cost of paying for these packages year after year can easily approach what you would pay a small business to take on a similar project.


  1. Most Toronto web design agencies perform a full suite of necessary services.

In 1996, just having a website for your business was impressive and made people sit up and take notice. Alas, it’s not 1996 anymore; today, chances are good that no one will even find your website if you launch it as a standalone entity. Instead, launching a successful website requires a wide array of supportive services. You’ll need someone to set up and manage social media accounts, for example, so that your customers can interact with you. You’ll need someone to optimize your site for search engines. (Yes, many website builders offer basic SEO features, but there’s a lot more to SEO than just on-page optimization. You’ll also need someone to build backlinks for you, generate blog content, help you manage your online reputation, etc.) You’ll probably need someone who can build an app for you, too.

Website builders usually provide none of the above services, whereas many professional web design agencies provide all of them. Even if they don’t, they almost certainly know someone reputable who can provide you with the extra services you need… Something that is invaluable in a day and age when freelance marketplaces are less reliable than ever before.


  1. Branding matters.

There’s only one way to make your brand memorable in the minds of customers: Make it unique. Of course, it doesn’t take a great leap of deduction to figure out that a site built on templates (templates used by thousands of other people) is going to be a lot less unique than a site with 100% bespoke graphic design. When you work with a professional web design agency, your site can be designed to wholly embody your brand’s aesthetics, allowing you to achieve a consistent look and feel across multiple platforms. If you want to be instantly recognizable to your customers (and trust me, you do), then an agency is absolutely the best choice.

When investing in your business, it’s important to take calculated risks that are aimed at helping you grow over the long-term. A website builder might get you online today, but a Toronto web design agency will ensure that your online presence greatly expands over the next five years. The bottom line? If you’re serious about the future of your business, start from scratch and do web design right.


The demand for restaurants has increased exponentially over the last few decades as more and more people have left the home to work longer hours. Incredibly, the number of restaurants currently in operation in the United States alone has risen from 155,000 approximately 40 years ago to nearly 960,000 today. The restaurant industry is crowded, competitive, and hectic—but it still has a lot of room for expansion. Strategic small restaurant marketing can help the owners themselves cleverly can easily carve out a very profitable niche within the growing field of food service. If you’re ready to get started, check out the seven budget-friendly tips below:

  1. Blog, Blog, Blog.

Attaching a blog to your restaurant’s website and updating it frequently (at least once per week) will enhance your marketing efforts in a number of ways: One, it will give you content you can share on social media. Two, it will boost your site’s search engine optimization and therefore increase organic traffic to your site. Three, it will drive link-backs to your site, helping to get word about your restaurant out there.

Food service industries are well suited to blogging because people are always interested in finding useful food-related content, e.g. recipes and cooking tips. And the best part of all? Blogging is free! You can do it in your spare time without having to invest in any additional services (unless, of course, you choose to hire a ghost writer or editor).

To give your blogging efforts an even larger reach, try submitting guest posts to other food-related blogs. Just don’t forget to include a short restaurant “bio” and link back to your site!

  1. Get Active On Social Media.

Social media marketing is especially effective for restaurant owners owing to the popularity of food images on platforms like Instagram and Twitter. Make sure to take high-quality pictures of the food you serve (the more mouth-watering the images look, the better) and post them on social media frequently, along with hashtags that clarify the area in which your business is located. You should also post links to your blog content where possible in order to boost engagement. And of course, don’t forget to interact with your customers! Replying to comments and “liking” customer’s social media content is a great way to increase brand awareness and trust.

  1. Getting The Social Influencers To Help.

Ever heard of influencer marketing? A form of publicity that brings your restaurant maximum awareness and high conversion rate while producing quality content that will last a lifetime in your target audience’s mind. Save some time from your social media and identify highly engaged and passionate users that speak to your food, cuisine, and industry. Then, send them an invitation to visit and provide them with a good meal. They’ll take care of the rest in terms of the whole awareness and conversion thing. That just proves how powerful social media is. Forbes and HubSpot have some brilliant articles about this. Click on their names for the links!

  1. Make Sure You’re On Google And Yelp.

While being present on Google My Business and Yelp is important for many different types of businesses, it’s absolutely essential for restaurant establishments. People often use online reviews exclusively when deciding whether or not to try a new restaurant, so you want to make sure you have a strong presence on all of the major review sites. Don’t forget to politely and helpfully respond to any critical reviews, too; this will help to lessen their impact on potential customers.

Additionally, Google My Business ensures that your small restaurant marketing efforts will turn up in local search results and on Google Maps, making it far more “searchable” (particularly for those on mobile phones). Google My Business also allows you to provide photos of your establishment (showing potential customers that it’s clean and professional), post business hours, and add a link to your website. It’s therefore little surprise that restaurants listed in Google’s local listings get 37% more sales on average than unlisted restaurants. Incredibly, given all these benefits, Google doesn’t charge businesses for listing with them—Google My Business is 100% free to use.

  1. Build An Email List.

An email list is a great way to both reach out to new customers and retain the ones you have. An email list allows you to notify interested patrons about upcoming events, deals, and new items on your menu. Email marketing has an unusually high conversation rate (in fact, it typically generates more sales than social media marketing) so it absolutely should not be discounted as a marketing strategy.

Small restaurant marketing usually produces a neat email list, you’ll probably be able to manage it for free (most email management services offer a no-charge option for smaller lists). MailChimp, for example, offers its service for free if you have less than 2,000 subscribers.

  1. Host An Event.

Sponsoring a charity event is a great way to increase your restaurant’s exposure while also helping to carve out a place in the local community (and thereby enhance customer loyalty). To find applicable charity events, check with your local chamber of commerce—they should have listings of all the upcoming charitable functions. You can then reach out to these charities and ask if they need catering or refreshments for their events.

If you can’t find an upcoming charitable event to support, consider hosting a “themed” event (such as a celebration of a sporting event or a particular holiday). Offer discounts on the food and drinks you serve during the event and decorate your restaurant accordingly. You can also check out whether any local businesses are hosting events—they may need catering services as well.

  1. Connect With The Local Press.

Print media is still an extremely useful tool when it comes to promoting restaurants. Get in touch with your local paper (or papers) and see if you can place an advertisement in them and/or write guest articles. Additionally, if you do end up hosting a charity event, you should reach out to local radio and television stations as well and see if they want to cover the event. Local reporters are always looking for exciting new stories, so they’ll probably be happy to provide you with some free press. Just make sure you have a good “pitch” for the story that explains why the event is an important, relevant thing to report on.

If you use the seven strategies above, you’ll soon see your restaurant filling up with new patrons. Just like AllinBrand did for its restaurant client’s Saigon Lotus! Impress them with your food and your great service and your customer base will soon be firmly established. Before you know it, you’ll be eyeing new real estate to create your very own franchise!

Running a nail salon can be incredibly rewarding—it’s creative, dynamic work and you get to meet great people along the way. That being said, the manicure and spa industry is incredibly competitive. When you first start a nail salon, trying to entice clients away from established businesses can present a real challenge. After all, they have built up numerous positive reviews and a secure local reputation, and you haven’t. What’s more, finding the money to invest in state of the art salon equipment in order to compete with bigger businesses is hard. In order to entice new customers, you’re therefore going to have to rely on your imagination—and the seven strategies below:

  1. Charge reasonable prices. One of the perks of being a smaller nail salon is that your overhead costs are probably lower than those of larger establishments. This means that you can charge lower rates for your services and subsequently entice customers away from existing salons in your area. Once you have earned a number of loyal repeat customers, you can gradually raise your prices to match market standards. If your work is of high quality, you’ll retain your existing customers regardless, and in the meantime, you’ll have established a good reputation that will keep drawing in new ones.
  2. Make sure your business is listed with online review sites. Over 80% of potential customers now turn to online reviews when they want to verify whether or not a business is good to deal with. As such, you should make sure your salon is listed on business review sites like Yelp and Google My Business (Google’s local listing service). The latter is particularly important because it will place your salon on Google Maps, allowing people to easily find it even when they’re on their mobile phones.To quickly accrue reviews on these sites, you can offer incentives to your customers. Giving people who review your salon on Google or Yelp a 5% discount on their next manicure, for instance, can help encourage them to post favorable reviews your business. Additionally, it will give them a reason to return to your salon in the future.Finally, don’t forget to check back now and then to make sure you respond to any critical reviews of your salon. If you politely tell your side of the story and offer to make amends to any unhappy customers, potential new customers will be less likely to take those negative reviews to heart. This process is known as “reputation management” and it’s extremely important for any service-based business.
  3. Host a special event. A special event (like a grand opening or holiday-themed event) can help your salon to stand out from the crowd. For best results, pair the event with service discounts, such as offering free French manicure upgrades, free manicures for children, or extended massage times. (Be sure to create a party-like atmosphere as well, such as by offering light refreshments and decorating your salon.) Remember: Becoming more popular is all about giving potential customers a compelling reason to walk through the door. Once you have them in your salon, all you have to do is wow them with your excellent service and high-quality work and they’ll almost certainly become customers for life.
  4. Offer perks for referrals. For many people, going to the salon is a social experience—they like to go with a friend or family member. This means that referral programs are often an extremely successful way to entice new customers. Just offer your existing customers referral rewards based on how many new customers they can refer your way, then sit back and watch the business come rolling in. (Note that this program pairs very well with “first time customer” discounts.)
  5. Partner up with non-competing businesses and share customers. To effectively do the aforementioned, you’re going to have to establish an understanding of your target demographic: Where do you think your potential customers like to shop, other than at salons? Department stores, bridal boutiques, and jewelry stores, perhaps? If you can find local businesses that serve similar clientele as you do, you can create a mutually beneficial partnership. You refer customers to their store, and in return, they’ll refer new clients to you. It’s a win-win.
  6. Offer unique “extras”. Standing out from your competition requires being unique in some way. Yes, you may offer great, high-quality manicure, pedicure, and massage services in your salon, but chances are you’re not the only business in town that does so. To really be successful, you need to offer something more. Some salons achieve this by pairing their salon with a tea or coffee room so that clients can relax and chat with their friends before or after their appointments. Some salons turn their lobby area into a relaxing lounge that feels like a hip nightclub rather than a bland waiting room. Others go out of their way to offer fabulous group event packages. There are many different methods you can use to go the extra mile and offer something special, so use your imagination.
  7. Make sure you’re on social media. Social media platforms, especially image-heavy platforms like Instagram and Pinterest, are excellent places to attract new customers. Hire a professional photographer to take stunning pictures of your completed manicures and pedicures and post them frequently, preferably with hashtags that clarify where you’re located and what services you offer. And don’t forget to get out there and “like” and “follow” the accounts of people who look like potential customers—It’s all about spreading the word!

As a final note, once the new customers start coming in droves, make sure you become more efficient with scheduling. New customers don’t like to be left waiting, so if you’re overbooked consistently, they’re likely to get frustrated and turn to someone else. Good time management is essential to keeping your salon running smoothly and ensuring your customers remain satisfied. Good luck!

Photo credit goes to Gina at Twinkle Farts!

values graphic design, flatlay of design, technology, and stationary
values graphic design on flatlay of design technology and stationary

We’re living in an increasingly visual society. Let’s get that emphasized.

Everywhere we look, statistics support the fact that beautiful imagery drives engagement: From a 2014 study conducted by eMarketer that revealed simply adding an image to Facebook posts boosts the interaction rate from 4% to 87%, to research from Social Media Examiner that showed adding a photo to tweets can increase retweets by 35%, there’s no denying that high-quality visual content makes people sit up and take notice. It’s therefore surprising that so many business owners overlook the fundamental values graphic design provides. Unlike marketing or accounting, graphic design is seen is a “non-essential” component of their overall business strategy.

Small to medium sized business owners often cite budget concerns as a reason for delaying hiring a graphic designer, not understanding just how necessary good graphic design is. Unbeknownst to them, utilizing professional graphic designs can do a number of things to help entrepreneurs establish and maintain a successful business. In all of the key areas below, graphic design functions as an invaluable aid:

  1. Establishing a professional reputation.

In order to entice clients, vendors, and customers to your fledgling business, you need to make a great first impression. You need to convince people that you’re established, professional, reputable, and have the capacity for excellence. Because your company logo is the first thing people will “see” when they look at your website, receive emails from you, etc., having a well-designed logo is integral to conveying a polished image. If your logo looks cheap and amateurish, potential clients, vendors, customers, and other entities are going to assume your business isn’t successful or experienced. One of the values graphic design brings here is showing interested parties that your business can afford excellent graphic design is the most direct way of saying, “Our business is doing well and you can trust us to deliver.”

  1. Better branding.

In today’s cluttered online marketplace, brand recognition is everything. A graphically striking, attractive, and cohesive brand image will both draw new customers to your business and help you retain existing ones. One of the values graphic design offers is the essence of standing out from the crowd.

Even if you have a great company slogan, it’s ultimately the visuals associated with your brand that people will remember. Think of it this way—we all recognize the Nike “check mark” symbol even with no text attached. The human brain is simply wired in such a way that most people understand pictures much more quickly than words or data. According to the Social Science Research Network, 65% of people are visual learners, meaning that they process concepts and commit them to memory through primarily visual means. Powerful images are therefore the most efficient and effective way of getting people to connect with your brand’s message.

  1. Enhanced employee loyalty.

A great deal of attention is paid to how external parties (i.e., customers) will be impacted by the quality of a company’s graphic design, but what about internal parties? It’s important to remember that your employees will constantly be looking at the imagery associated with your business, too. From viewing your website to wearing uniforms and handling newsletters, business cards, and much more, your employees probably absorb more of your brand message than anyone else. Having well thought-out and well-designed positive, uplifting imagery is, therefore, a core part of helping employees feel motivated and inspired to rally behind your business. The better your graphic design is, the more clearly your message will come across to your employees, and the more they’ll believe in the central mission of your company—it’s that simple how there are many values graphic design can provide.

  1. Better communication of information.

Graphic design can be used in a diverse array of applications that extend far beyond logo creation and banner images. Infographics, for example, are an excellent way to communicate information to your clients and customers in an engaging format. Images can be used to bring data to “life” so that viewers are not confronted with dry, intimidating lists of facts and figures. If conveying your business’s core mission involves a presentation of statistics, graphic design can be life-saver when it comes to retaining the attention of your audience.

Likewise, the cleaner your website’s overall design is (i.e., with legible fonts, clear navigation, and colors that are not distracting) the more accessible the information therein will be to clients, customers, and your own employees.

  1. No unexpected expenses.

When you hire a professional graphic designer, you can rest assured that you’ll get graphics that are not only web-ready but print-ready as well. If, on the other hand, you take a “low budget” approach, you will probably not get graphics that are suitable for print. (Designing high-resolution print-ready graphics is a complicated process that requires training and expertise.)

Many business owners fail to anticipate the hassles—and expenses—that this oversight will incur. If you send an unsuitable design to be printed and receive lackluster results, not only will you have wasted a great deal of money on useless printed materials, you’ll immediately be faced with the (now absolutely necessary) cost of hiring a professional to correct your mistakes. In the long run, it’s simpler, easier, and cheaper to hire a professional graphic designer from the outset.

  1. Higher conversion rates.

A large body of research indicates that the better your graphics are; the more sales you’ll make. Take, for example, the following experiment, conducted by The Conversion Rate Experts: “[One] of our clients carried out a very simple page re-design. They didn’t change a word of copy, nor did they change which elements were on the page, or their position. In fact, they just redesigned a few of the page elements, to give the page a more consistent design.

Here are the results: The test results show a 7.4% increase in conversion. If that doesn’t sound like a lot to you, imagine what you’d need to pay a salesperson to increase your business by 7.4% indefinitely!”

Ultimately, professional graphic design will pay for itself—and then some—making it one of the best possible investments for any small business. Remember that if you truly don’t have the money to hire a great graphic designer, you can turn to alternative funding sources, such as crowdsourcing, to help you finance the expense. Whatever you have to do in order to “go pro” when it comes to graphic design is well worth the extra effort.

Ready to learn how to build your own brand through graphic design? Check out our next blog post here.

Video is widely being heralded as the future of digital marketing: Not only does video have a peerless reach—YouTube alone boasts over one billion unique viewers each month—this medium is by far the most accessible to mobile users. Given the fact that over half of all internet usage is now conducted via mobile devices, and this figure is predicted to rise considerably over the next decade, those who ignore the potential of video marketing as a content platform do so at their peril.

4 Strategies For Creating Videos That Convert

Like all forms of content marketing, video content needs to be structured in such a way that it is engaging and, above all else, persuasive; it’s not enough to simply throw together a video and upload it to YouTube, hoping that it will catch someone’s attention. To create video content that converts, utilize the four strategies below:

  1. It’s all about the viewer

The number one “rookie mistake” that most brands make when they begin to produce video content is following the same format as a traditional television commercial, i.e., creating videos that are little more than promotional blurbs highlighting their brand and company (rather than offering the viewer anything of real, useful value). Naturally—as no one wishes to voluntarily sit down and watch an extended commercial—this quickly drives away viewers.

Instead of making the above error, apply the same rule to video content that you apply to text content: Avoid obvious brand promotion and create content that offers user valuable information in an entertaining and engaging way. To do this, devise a “marketing persona” based on your target demographic (a fictional viewer who embodies the typical traits of the individuals you wish to market to, e.g. their average age, gender, interests, and so on) and ask yourself, “What kind of information would benefit to this user the most? How do I convey this information in a way that would interest this user and make him or her want to share it with his or her friends?” That’s when it’s all about the viewer.

  1. Tell a story

Your video content should include a clear, focused mission statement—a “higher purpose” that will inspire your viewers to get involved with your campaign—and this purpose should be delivered in the form of a story. Ideally, your videos should include a human presence, a visible narrator who appears at points throughout and makes eye contact with the viewer while speaking in a conversational style, discussing your campaign’s goals and how they will make the world a better place.

For greater reach and exposure, tell your story in a series of short (about one to three minutes long) videos that you publish regularly. Remember, the average user today has a short attention span and a robust desire for fresh new content, so delivering your message in a series of easily-digested chunks is often the most effective approach.

Storytelling, through is vital tactic, has become imperative for brands to inculcate a cohesive stream into their content marketing strategy. To learn more about storytelling in video marketing, visit this outstanding blog by the SME.

  1. Don’t forget to include a call to action in your videos

Just because your videos aren’t obvious promotional vehicles, it does not mean that your brand should be invisible; on the contrary, the mark of a successful video marketing campaign is enhanced brand awareness and, of course, increased conversions. As such, you should always include a segment at the end of each of your videos where the viewer is asked to take some kind of action, e.g. you ask the viewer to visit your website to learn more, to join in the conversation on social media by following your various accounts, or to sign up for your newsletter. This will effectively use your videos to direct traffic back to your website and help to nurture your overall social media presence.

Here’s our CTA (call-to-action) example at 0:41 and onward in this video below:

  1. Have fun

Above all else, don’t be afraid to enjoy making video marketing content: as content creation expert Ann Hadley, author of the book Everybody Writes, so aptly put it: “Content Marketing has the heart of a storyteller, the soul of an artist, and the playful spark of spontaneity.” The more you engage with the production process, the more your audience is likely to engage with you—So get creative, be innovative, experiment, and let your content take both you and your audience on an adventure.


For small business owners who are new to the concept, deliver your brand through video marketing content can feel like an intimidating prospect: Not only are there a range of costs to consider, the production and post-production process often appears worryingly complex. However, numerous statistics support the fact that investing in a brand video is more than worthwhile despite these challenges; in fact, doing so may be vital to the growth of your brand and your business. If you’re unsure about whether or not your business truly needs a brand video, consider our 5 reasons below:

  1. Video marketing is a proven traffic vector. By 2017, video content will account for 69% of all consumer internet traffic, according to a study released by tech giant Cisco. Video-on-demand traffic is expected to increase threefold this year alone. At the same time, Google has committed to including video content in its search results, meaning that video is a valid and valuable part of search engine optimization (SEO) strategy. Google also received sterling feedbacks from advertisers who use Google TrueView, an AdWords for video content. Additionally, Brightcove’s international survey of 2,000 consumers revealed that 76 percent of online shoppers stated video is their favoured medium when it comes to consuming branded content.
  1. Video content has a better mobile reach. Video content inherently flatters responsive website design as it’s fully scalable and can easily be consumed via any device. Text content, by contrast, is difficult to digest when presented on a small screen (making it less than ideal for mobile websites); most users would vastly prefer to click “play” than scroll through a dozen pages of text. As such, over 50% of video plays now occur on mobile devices.
  1. Video marketing provides an excellent vehicle for genuine brand communication. Today, the best way to promote your brand is not through conventional advertising techniques, but rather through what is known as “brand communication”: Creating a warm, “human” online presence that consumers can emotionally connect with.

Having a brand video helps businesses to create a sense of direct communication with their customers because video (unlike text) can include numerous nonverbal cues, such as facial expression, tone of voice, eye contact, and body language—all of which have been shown to increase consumer trust. When your customers can see and hear you, they feel as though they are conversing with you and getting to “know” you and your brand; this removes much of the cold, faceless anonymity of the internet and builds a loyal rapport between you and your target market.

  1. Brand videos are “low risk, high reward.” Though it sounds surprising to many business owners used to putting their most professional face forward on the web, a brand video doesn’t need to have a high production value in order to be effective: A relatively low-cost but innovative, inspirational, and, wait for it, relevant brand video will often out-perform a costly yet bland production. According to a study conducted by Pixability (“The Top 100 Global Brands: Key Lessons for Success on YouTube”) the relatively low production values endemic to most YouTube videos have taught online viewers not to expect “prime time” quality when viewing online video content; instead, what they most wish to find is an insightful, informative core message that suits their context.

Brand videos are also a wise long-term investment: With only a small outlay of resources, your business can produce something that will be viewed thousands or even millions of times. Once your video is complete, all you have to do is sit back and watch the traffic come in. It can also be utilized for digital ads under a video marketing tactic. This movement from display ads to video ads was recorded a 35% YOY growth in 2015 revenue by IAB Canada across all Canadian advertisers.

  1. Brand videos increase conversion rates. For most consumers, seeing truly is believing: According to a recent survey conducted by Video Rascal, 85 percent of people report that they are more likely to buy a product that’s accompanied by a video. The main reason for this is that videos—owing to their wealth of both visual and verbal content—are excellent at making the objective of a product or service clear.

In summation, video is the magic that brings brands to life, both practically and emotionally speaking. Video has a power to persuade that is currently unrivalled in the online marketplace, providing an essential bridge between businesses and their customer base. Without a brand video, your business will be perceived as static rather than dynamic, distant rather than relatable. In today’s cluttered online marketplace, video provides an edge that businesses cannot afford to lose.



   When it comes to the art of traffic acquisition, building a beautiful and functional website is a great start—but that is not enough. Attracting customers to your website traffic requires a multifaceted approach and a well-planned, well-timed strategy that invokes the six key drivers of traffic outlined below:

  1. An established and active social media presence. Create multiple social network accounts for your business, including a Facebook, Twitter, LinkedIn account, and a YouTube account. Depending on the nature of your business, you may also benefit from having accounts on Pinterest and Tumblr (if your product is aesthetically appealing and/or culturally relevant, highly “visual” social media services like these are a wise investment; if on the other hand, your product or service is more technical in nature, you might want to invest more in the previous ones instead).

Once your accounts are up & running, update them regularly, provide useful and insightful information, and make sure to engage other users in conversation. Conveying passion for your industry and in-depth knowledge of your niche is an excellent way to appear reliable and trustworthy to potential customers while also spreading awareness of your brand.

If you don’t have time to run your business’s social media accounts yourself, don’t neglect the task—outsource social media management to an online marketing agency instead. Simply chat with us, we know how social media can best contribute to website traffic.

  1. Syndicated high-quality content. Produce quality content that offers something of value to viewers, e.g. informative blog articles and “explainer” or how-to videos, then upload it both to your website and popular content distribution channels around the web, such as YouTube. Additionally, you should establish relationships with bloggers who have authority within your industry and ask for permission to contribute content to their blogs, hence insert backlinks in your content (with permission) to create a stream of traffic back to your site.
  1. An optimized site. Work with a search engine optimization (SEO) specialist to fully optimize your site’s content so that it is easily “read” by search engines. Making sure to include relevant keywords in tags, titles, and within text content is an essential part of accruing organic traffic as it lets both search engines and potential customers easily identify the purpose of your website.
  1. A local identity. In order to prevent your website from vanishing into the vastness of the world wide web, work proactively on improving your local business ranking through the use of services like Google Business Listing. Google Business Listing is an excellent tool for those looking to promote business locally as it ensures that any registered business appears on Google Maps and within Google local search results. Likewise, Google Business Listing—which is absolutely free to use—allows businesses to manage their online reputations by viewing and responding to reviews. In fact, check out an article we wrote on how Google Business Listing helps drive website traffic through local search optimization.
  1. Enticing offers. One of the most under-used and undervalued content acquisition techniques, the “enticing offer,” is also one of the most effective: Having a sale that is simply too good to refuse or, better still, hosting a contest wherein subscribing to your newsletter or “liking” your Facebook page enters users into a prize draw, is a sure-fire way to attract customers to your website and build awareness of your brand. (Once you have gotten customers’ attention this way, be sure to use email marketing to occasionally remind them of your presence—otherwise even the most exciting contest will eventually be forgotten.)
  1. Marketing affiliates. Affiliate marketing programs—also known as “reseller” and “associate” programs—provide an invaluable opportunity for low-cost promotion. When you sign up for an affiliate program, other people (the “affiliates”) will advertise your product or service on their websites via banner ads, text links, letters of referral and so on, all at absolutely no upfront cost to you. Instead, your affiliates will only charge you a modest commission fee on a sale-by-sale basis. Just make sure to target affiliates within your niche so as to effectively lure targeted website traffic to your site.

As a final note, once you have gotten your website up, running, and converting, don’t hesitate to also invest in paid advertising services, e.g. Google AdWords, LinkedIn, and Facebook ads. One thing to keep in mind is how to optimize the different roles of these platforms in the master marketing scheme of your business. Contrary to popular belief, pay-per-click advertising genuinely does work (thanks largely to advances in ad targeting technology) and it can provide a solid, steady stream of website traffic to your business. But again, this does not imply that cost-per-impression (CPM) is not the answer!





Today, when most of us want to go somewhere new, we turn to Google Maps to help us get there. When we have questions, Google has answers. When we want to verify that a business is legitimate and reputable, Google offers us instant customer reviews. Within the next decade, Google may even be driving our cars for us just like Tesla did with its Model X self-driving car… In short, for better or worse, Google has become a big part of how most people navigate the world around them. All of these innovations and promising technologies that Google has to deliver is the golden key to access tomorrow’s land, and that is why we believe claiming your Google Business Listing is such a smart investment.

Not only is obtaining a Google listing for your business relatively quick and easy, it confers all of the following benefits:


  • You’re listed on the most powerful search engine out there. It’s one of the only truly effective high-ranking search engine optimization tools available for free. That’s right—Google charges businesses nothing to claim their business listing; it’s essentially free advertising that’s perfectly targeted at local consumers. In some areas, Google even offers professional photo shoots to businesses free of charge so they can showcase their premises.


  • You’re one step closer to optimize your business digital visibility. Having a Google Business Listing jump-starts your search engine optimization efforts. When you claim your Google Business Listing, Google will include you on the first page of search results generated when local consumers type in a relevant keyword—even if they don’t input location information. If, for example, you own a dental clinic in San Francisco and someone in your area inputs the keyword “dentist,” your business will automatically end up included in the list of local dental clinics that pops up on page one of that person’s search results.


  • You are in complete control of your business’ online reputation. Not only does having your business listed with Google establish it on (and just below) Google maps, assuring consumers you are a legitimate business with a physical location, you’ll be able to reply to ratings and reviews your customers leave for your business.


  • You’re set to boost satisfaction levels of new and existing customers. Customers like it when you make life easier for them, and having your business show up on the first page of Google’s results when they look for you (complete with your map location, address, hours of operation, and contact information) certainly accomplishes that. Any time a customer wants to phone in with a question or check if you’ll be open on a given day, they will be able to find the information they need almost instantly.


  • Youre ready for one of the fastest-growing display platform. A Google Business Listing makes your business more mobile-friendly. Scrolling through a long list of search results can be cumbersome on a mobile phone and its viewing platform. Google Local listings, on the other hand, show up prominently and integrate fully with Google’s mobile apps, notably Maps.


  • You and your customers are better connected. A Google Business Listing makes it easy to share up-to-date information with your customers. If you have changed your hours or location, or you have a special offer on for a limited time, you can use your Google Business listing to immediately share this information with your customers. You can even offer printable coupons!


  • You’re taking the advantage of streamlined analytics. Claiming your Google Business Listing will permit you to see who has been searching for you and which other similar locations they have viewed online. This will help you to assess your target demographic and fine-tune your marketing efforts.


  • Finally, having a Google Business Listing will allow you to attract customers even before you set up your company’s website. This will get income flowing into your business even in its early stages, allowing you to invest more money into creating a truly effective and attractive website.


After reading all of the above, you may be wondering to yourself, “What’s the catch?” There really isn’t one where the service itself is concerned, however, if you don’t claim your listing promptly, someone else might verify your business for you. This will give them the power to edit your listing, which is, of course, the last thing you want to have happened in the digital world where online reputation is everything. If you have just started a new business, you should, therefore, claim your listing as soon as you’re up and running—there’s no reason to hesitate.

If you are a startup business, whether it’s primarily on the web, a brick and mortar store, or even a restaurant in your community it is imperative that you create a website. With so many people using the internet to find goods and services in their own community, a website will allow you to reach out to entirely new groups of customers that are increasing on a daily basis.

Here are five reasons why the right type of website will help your startup business. By following this guideline, you will be able to set up and run an efficient website that will increase your customer base in ways that are less expensive than traditional advertising platforms such as newspapers, radio, and TV.

Greater Reach

The days when everyone in the community read the same paper, listened to the same radio stations, or watched the major networks on television are gone. The internet has become the new frontier for finding new customers both around your community and around the world. A website allows you to reach out to them on a daily basis.

Constant Updates

One of the best aspects of your website is that you can announce changes to the prices, products, or services that you provide all for free. You can launch promotions, provide discounts and coupons, even let people know more about your company all on your website. In addition, you can also upgrade your website offering new features that make it easier for customers to find your products or services and pay for them online.

Improves Your Brand

Brand building is a cornerstone of marketing your business. Your website helps in that process by providing more information about you to your potential customers. This means that your business will become better known to the public for what it is as opposed to just what you offer. Building up your brand is a powerful way to attract new customers and having a website can help you achieve that goal.

Responsive Website Design

A very important aspect of your website is whether it is responsive to both computers and mobile devices. Today, more people use smartphones and tablets than computers and laptops, which means that having a responsive design that works on all devices is very important to your success. In addition, a responsive design means that you only need one website as opposed to having a dedicated computer and mobile one respectively.

Affordable Price

Websites are not only very affordable these days, but they are also inexpensive to market if you have the right information or team on your side. Thanks to the web, you can reach out beyond your community to the world all for low, affordable prices that fit within your marketing budget.

At AllInBrand, you can start up your efforts at reaching out to potential customers on the web for just $499 CAD, the best pricing for an easy made and well-functioned site with mobile responsive interface. By starting today, you can build up your business faster and stay in contact with customers to generate repeat business.