Mobile Devices and User Experience

The number of mobile users is constantly growing. In addition, the time that average users spend on mobile devices is also increasing. So, it is no surprise why more and more business owners are interested in the improvement of their online presence for mobile users. In order to achieve this goal, they must consider the relation of mobile devices and user experience for this is a completely different experience compared to personal computer or laptop.

It doesn’t really matter if you are planning to use a mobile-responsive website or a special mobile app the main point is to focus on their complete experience, including before and after they interact with your platform.

Mobile user experience is more complex compared to desktop user experience and this is definitely something that should be left to true professionals. By identifying the basic elements of mobile user experience, every business owner will be able to improve their online presence. Here are some elements that AllinBrand think would be important to consider:


One of the first things that must be taken into consideration when it comes to mobile user experience is functionality. When you think about functionality you must focus on presenting features that are relevant and most useful to mobile users. For instance, if you own a bus company, you can highlight the bus arrival and departure dates. In addition, include features that give further insights for re-visits or re-use of your platform like “trip planning” or “customer feedbacks.” AllinBrand knows what to expect from a user perspective and we’re more than happy to integrate our expertise into your business.

Platform Structure

Next, you must think about the structure of your app. Mobile user experience is all about finding the right connection between content and functionality. Try to shorten the content and place relevant internal links in the textual content. It is also a good idea to use internal links to images and videos. Needless to say, the navigation must be flawless and this is exactly where many businesses fail to meet user requirements. If the navigation is slow or confusing, it is very likely that visitors be frustrated and eventually click on the “close” button.

Content Quality

While we are talking about content, it is good to mention that content is equally important for any kind of user experience including mobile user experience. Try to make a balance between marketing, promotional, instructional and an overall useful content. In addition, even though space is limited, you should consider using different types of media including images, photos, and videos. Make sure that the content is suitable for mobile users and remember to test the website on every popular platform, especially on Android and iOS.

Visual Effect

Talking about improving mobile user experience without mentioning design is a huge mistake. The design is all about the interactive experience and visual perception of mobile users. Layout, branding, graphic design, colors and illustration – these are some of the elements you should analyze to optimize the effectiveness of your mobile platform. Here at AllinBrand, are proud to have a well-experienced team with the passion to bring the best of design on the table of your business.

Social Presence

Finally, in order to get or improve mobile user experience, you will need to make your mobile online presence more social. Use share buttons everywhere you can and create content that is shareable, or as we’d put it: universal. It is crucial to acknowledge the fact that mobile devices are the future and that every business must pay special attention to the user experience of mobile users.

There are much more that we can offer to better mobilize your business. Contact us to learn more, as we are happy to share our expertise and elevate your brand.


Top 5 Branding Trends in 2016

There are many people who believe that branding is all about graphic element and logos, but that’s not true. Branding is more complex and includes the logo, social media, website experience, app experience and much more. Branding is important for every business because it allows the company to stand out from the crowd, motivates staffs, produces referrals and improves business value. Each year, the trends in the field of branding are changing and this year is not different. That’s why AllinBrand has decided to summarize the most important branding trends for 2016 in one article.

The quality will be more important than ever

Obviously, any activity related to branding should contain some level of quality, but it seems that this 2016, quality will be more important than ever. Instead of focusing on a broader audience, it is to focus on smaller audience, but deliver the business message in a more quality way.


Customers and clients have always wanted to listen to personalized message because in this way they can connect with your brand. In the past, personalization of branding was a little bit difficult, but thanks to modern technology, this is no longer a long and difficult task. This is especially true for companies that rely on social media platforms to promote their products and/or services, including AllinBrand. Even the giants like Coca-Cola and Apple are following this trend. They offer engraved products or products with messages that encourage people to share their products. So do we! AllinBrand offers a wide range of personalized services for every business regardless of level, type, or industry.

Being less corporate

Another trend that we can expect in 2016 is the trend of being less corporate, more human, and personable. Modern customers want to deal with companies that share their own values and companies that have a human face, not some imaginary corporate face. So, those who want to follow the latest branding trends must include increased number of human attributes in their business messages to link to the emotions of consumers and users.

Bigger involvement from the staff

Employees Concept. Word on Folder Register of Card Index. Selective Focus.

As we have already mentioned, branding is a very complex process and no wonder why successful companies hire professionals to deal with this process. This trend won’t change in 2016, but many experts predict that companies will encourage employees to provide helpful insights and actively participate in the process of branding. Thanks to their experience and opinions, the branding process will evolve in the right way.

Real time activities

Another interesting trend when it comes to branding is being present in real time activities. Live promotions of products, coverage of certain events organized by the company – these are some of the things that are worth to be broadcasted. A brand that presents all the time in the lives of the consumers is a successful, modern brand.

Keep in mind that these are only some of the branding trends in 2016. This area is changing all the time, so business owners must remain active and follow the latest news and changes. Here at AllinBrand we also keep a keen and professional eye on these trends. So don’t hesitate to reach out to us for a better understanding!