Marketing plays a pivotal role in the success of any business. Whether you run a small stand of lemonade or a large corporation, without marketing, you will never be able to stay in the market for long. The same is the case with businesses in the grooming industry. To attract potential customers to walk in, your nail salon marketing strategy needs to be well-planned and consistently executed.
Starting your nail salon at a great location isn’t enough; you have to market your business as well. Your nail salon can be situated at an ideal place, but the number of customers you get might still be less than your competitors in the nearby area. If you want to see more people walk in the door of your salon, then all you have to do is up to your marketing game.
Let’s take a look at a few marketing tips that can help nail salons attract potential customers.
Create Your Website And Make Booking Easy
We live in a tech-savvy world. Many business experts these days believe that if you don’t have an online presence, then you don’t exist in the current market. Hence you need to have an active website of your salon. In addition to having a website, you should also have an online appointment and booking system on your website. People these days like to shop and book reservations online. Adding this feature can be a great value addition and may help you get a lot of new clients.
Use Social Media Effectively
Social media is an essential tool and a useful tool for businesses. Business can get access to over a billion potential customers through social media. You should make your page on different social media platforms including Twitter, Facebook and Instagram. Once your profile has been created, you can start posting relevant content on your website. It is crucial to post content regularly; otherwise, people will forget about you. So to stay connected, you have to post high-quality content consistently. You can also use these platforms to share images of your previous work, maybe a fantastic hairstyle you did or a picture of nicely done nails or any other image that shows your high-quality services.
Facebook ads are known to be one of the most effective ways of marketing. Once you have created your free page on Facebook, you should then invest a little money on advertising your page and business.
What About YouTube?
In addition to social media accounts, YouTube is another powerful marketing platform. You can create your salon’s channel on YouTube, which can be used to post fashion and skincare related videos. You can post tutorials of how to perform an amazing manicure, or how to restyle your hair or any other fashion-related content. By sharing this, it will give your work much exposure and will help you grow your clientele.
Start A Referral Program
Referral programs have been around for ages. They follow a simple concept. When an existing customer refers a new client to your business, the existing customer gets monetary compensation for his referral. Starting a referral program might be able to get you more customers, but you shouldn’t rely on this program alone for your marketing.
Loyalty programs refer to programs where you give an existing customer some reward or monetary compensation after a certain number of visits. For example, you can offer a customer free manicure on her 10th visit to your salon in the last six months. The reward can be in the form of a service or even cash. Even though the main focus of such programs is existing customers, these programs can still help nail salons attract a lot of new customers. Customers who visit your salon after learning about your loyalty program are bound to visit you more often so that they can avail the reward of the loyalty program.
Add Your Business To Google Map
One of the most effective ways to market your business and improve its credibility is by adding it on Google Map and Google My Business. It can help you get found on Google results, and people looking for any nearby spa or beauty salons may also wander into your salon as walk-in customers. It’s up to you to turn them into regular ones. Google My Business should play an essential role in your nail salon marketing plan and be updated regularly with offers, business hours and any other promotion you might be running.
Sponsor A Local Show
Not all marketing can be as cost-effective as marketing on social media. Sometimes you have to adapt traditional but effective marketing techniques. Sponsoring a local show might cost you a lot of money, but it is definitely going to help you make ten times the profit, and if you sponsor a fashion show then that would make your business skyrocket.
Offer Variety Of Services
Even if you are running a nail salon, you can still offer other affiliated services related to beauty, skincare and fashion. When you diversify your business, you naturally expand your clientele. You can combine multiple services and offer a discounted package to your customers.
It would be best if you offered different types of promotions to your customers. It would help if you advertised all your promotions on your website and social media accounts. In addition to these promotions, you should also offer promo codes and coupons to people who follow you on social media. This will not only help you increase your following on social media, but it will also help your business get more customers in real life.
We are an experienced and trusted marketing firm that offers small and medium-sized companies with “out of the box” marketing solutions. We help businesses get more leads, which can then be converted to sales. Our primary focus is on growing our customer’s clientele and have worked with multiple nail salons in the Toronto area. We offer a complete nail salon marketing package to our clients who can then follow our instructions to not only attract new customers but also retain them.
Every dental practitioner understands the integral part of dental clinic marketing in dental practices. If you have an active dental clinic marketing strategy, you will find it easier to bring in new patients and strengthen the relationship with your patients.
You must market your dental practice and ensure continued growth. However, how can you do this?
If you do not know where to start, let’s take a look with the following top priorities you need to focus on to ensure the sustainable growth of your dental practice.
Focus on the Value of Dental Treatment
Not all patients can deeply understand what you are trying to offer them, especially the technical aspects. The best way you can do is to concentrate on the dental treatment that can improve your patients’ quality of life.
It would be best if you made them understand the importance of the treatment plan to their oral health and overall well-being. Take note that patients will hesitate to accept the dental treatment if they do not understand and know the importance of what the procedure is all about.
Invest in the Team
Your team is an essential part of the success of your dental practice. Make sure that the right person fills each position with qualified skills and training. Besides, you need to ensure that they have continuous learning and training to stay up-to-date and practice relevant services in the dental industry.
Investing in your team is worth the money and time. All you need to do is to leverage your staff’s skills and knowledge. You can take advantage of various online courses, newsletters, magazines, conferences, blogs, and other relevant materials.
Listen to Your Patients
The satisfaction of your patients should be your top priority in every treatment plan you are offering. Make sure that your entire team has excellent communication skills and professionally trained when it comes to ethical sales. And, one good review from your exisiting patients can do wonder for your dental clinic marketing efforts in convincing prospective clients to use your practice.
You and your team can create plenty of opportunities every day, so make sure that you will maximize these opportunities. Then, you need to understand the needs of your patients. You can ask them the things they want to improve their oral health. Once they open up, you need to listen to them attentively. From their answers, you can create new marketing strategies.
Assess Your Leadership Skills
By assessing your leadership within your dental practice, you get to know about your strengths and weaknesses. Once you know your weaknesses, you can get coaching so that you can improve them. That way, you can communicate with your team more effectively and then, create new marketing opportunities with stronger impact on your target audience.
Get Involved in the Local Community
If you want to bring in more patients into your dental clinic, you need to get involved with your local community. You can do this by sponsoring local activities or attending festivals. As a result, you can build a strong relationship with your potential patients in person.
Besides, you can conduct a class about dental hygiene and share valuable knowledge at different schools within your community. By doing so, you can create an outstanding foundation on how the community as a whole will view your dental practices while creating an opportunity for direct marketing and word-of-mouth.
Consider Social Media Networks
With the help of different social media networks, you can build a community where you can reach out for more potential patients while strengthening your relationship with the existing patients.
Once you and your patients keep in touch as well as generate conversations, provide them with valuable information and updates about your dental services. You can also collect reviews coming from your existing patients.
Send Mails and Postcards
Since everyone is looking for excellent and accessible dental care, it is a great idea to let the local community that you are existing. You can send them out postcards often to attract them to visit in your dental clinic.
To target specific and high-value prospects, you can send brochures about upscale dental procedures to your neighbourhood. You can also include flyers with discounted rates or deals for new patients. For example, first-time patients can have free dental checkup and dental cleaning.
Offer Appointment Reminders
When sustaining the growth of your dental practice, you are not only attracting new patients. You also need to maintain your relationship with the existing patients. To do this, you can by sending your patient’s appointment reminders.
These appointment reminders may be in the form of emails, texts, phone calls, or postcards. This re-engagement method will help you ensure that your patients will come and they will get the dental care they need.
Perform Remarketing Campaigns
Through remarketing campaigns, you have a chance to reach out to patients whom you already have a relationship with and then, get them to take a dental service once again. You can use this strategy to attract them to book a 6-month checkup or even connect with the potential patients who visited your website but did not covert. You can also promote your new dental procedures to your existing patients.
Create a Well-Designed Website
Did you know that 70% of potential patients perform first interaction on the website? This is a reason that you need to give them an excellent first impression of your website. To make this happen, you need to create a professional, well-organized, easy to navigate, and SEO-optimized website. You also need to make sure that all the information, such as contact details, address, business schedules, services, and others are thorough and accurate.
If you want to sustain the growth of your dental practice, you need to keep learning and reading. It is also necessary for you to understand the real needs of your patients and offer them treatments the can improve the quality of their life. Keep in mind that dental clinic marketing is not just all about getting new patients, but also maintaining a stable relationship with the existing ones.
If you are looking for a marketing company who can help you drive more leads or sales to your small or medium business, do not hesitate to contact our teamfor a free consultation of your business and how to improve.