You don’t need to look far to see that video has taken the internet by storm: From Youtube to SnapChat, Tik Tok, and beyond, more and more people are using video to convey their ideas. Video is a vibrant, informative, and expressive medium, so its popularity comes as no surprise. Leveraging the power of video for small business promotion, however, isn’t as clear-cut as using this medium for social sharing.
If you’re new to the world of video marketing, you’ll need to review this strategy’s various benefits – and learn the best ways to implement it – before you get started.
What is Video Marketing?
The first thing you’ll need to understand about online video marketing is that it’s different from traditional television commercials. While some of your videos will highlight your services and make customers aware of upcoming promotions, most of your videos should provide useful information for viewers.
3D explainer videos, for example, are a great idea if you’re catering to a niche like home improvement or automotive repairs. Tutorial videos are also ideally suited to the beauty industry, housecleaning products, pet care, and virtually any other product that involves the use of specific skills. Service-based industries, like restaurants, can use video to make their services more interactive, such as by implementing digital menus.
Videos are also a great way to forge a more personal connection with your customers: Videos can give viewers a “behind the scenes” glimpse into your workplace and company culture. This kind of social sharing lets people get to know you, which builds trust and reputability. Creating a personal connection with prospective clients will make your business more memorable, too.
What are the Benefits of Video Marketing?
In addition to increasing trust and memorability, video marketing has several established benefits:
1. People engage more with videos.
Video is one of the most “shareable” forms of content, according to a survey conducted by Ursv. Consumers are 39% more likely to share videos and 36% more likely to comment on them, as compared to text-only content. Videos also have a 56% percent higher ratio of “likes” on average.
2. Information presented in video format is more natural to process.
We all know that watching a video is more convenient than reading text when you’re using a mobile device, but what many people don’t realize is that video is more accessible for the brain to understand. Our minds can process information presented in a video 60,000 times faster than information presented in the text. Adding videos to your marketing strategy will help you reach people who are busy or those who are just casually browsing your site because it’s so readily accessible.
Furthermore, if your video content catches someone’s attention, they’ll be much more likely to stay and read the text content on your site. It is important because the active effort required to consume text builds engagement and enhances the memorability of your message. In the perfect marketing strategy, video and text work together to entice and retain customers.
3. You’ll reach a broader audience if you include videos in your marketing strategy.
Research shows that many people have consistent preferences when it comes to how they consume information. Some people usually prefer to read, whereas others gravitate more towards video. By incorporating video into your marketing strategy, you’ll make sure your content appeals to all audiences.
4. Video is growing – fast.
Tapping into the power of video is a great way to prepare your business for the future: As more and more people use mobile devices as their primary mode of browsing the internet, video consumption is expected to rise sharply. The provision of more affordable mobile data is also expected to enhance this trend. By 2022, online videos are expected to account for over 82% of all consumer internet traffic, according to Cisco’s predictions. Mobile video consumption is currently doubling every year.
5. Videos are simple to create than you think.
Many small businesses avoid using video marketing because they aren’t comfortable creating videos themselves, and they assume professional video creation is beyond their budget. Usually, this isn’t the case: Like other content creation and marketing services, video production can be outsourced efficiently and affordably. To get started, try researching small marketing firms or freelancers in your local area and ask about their rates. Both of these options tend to be more budget-friendly than working with a large firm.
If you need video marketing in Toronto, the experts here at AllinBrand can help. Our team of experienced content creators and marketers can translate your brand message into engaging videos that resonate with old and new customers alike, giving you an edge in today’s mobile world.
Ready to get started? Just contact us online or by phone, and we’ll tell you all about our various video marketing services.