The COVID-19 pandemic has rocked the foundation of how we do business. Despite retail restrictions being eased in most areas, foot traffic remains lower than it was before the pandemic, and consumers are discovering and accessing products differently. Traditional...
What if you could connect instantly with local customers, without having to advertise to them directly? In 2020, when small businesses can no longer rely on foot traffic, in-person events, or traditional marketing channels to attract new customers, this question has...
How should owners prepare their local restaurants for re-opening after Covid19 lockdown? With the good news that many parts of Canada and the USA have passed the peak of COVID-19 infections, restaurant owners are increasingly thinking about the future. They’re looking...
Nail salon and spa owners are already well aware of the importance of maintaining a hygienic workplace: To keep their clients safe, they frequently sterilize their equipment and clean their premises to prevent the growth of bacteria and the spread of infection. Still,...
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In 2020, the face of marketing will continue to change, driven by shifts in consumers’ browsing preferences and the impact of evolving technology.
An essential overview to plan your 2020 holiday promotion calendar effectively, especially for small businesses marketing with limited budget.
With a robust online presence, your business will be easy to find, whether your customers are using a conventional search engine (like Google or Bing) or social media. Read on for a curated list of advice to start building an online presence for your business.
Check out the most updated list of Digital Marketing Strategy Essentials your small business should focus on to drive growth in 2020.