Nail Salon Marketing: The Best Practices To Grow Your Clientele

Marketing Strategy

Marketing plays a pivotal role in the success of any business. Whether you run a small stand of lemonade or a large corporation, without marketing, you will never be able to stay in the market for long. The same is the case with businesses in the grooming industry. To attract potential customers to walk in, your nail salon marketing strategy needs to be well-planned and consistently executed.

Starting your nail salon at a great location isn’t enough; you have to market your business as well. Your nail salon can be situated at an ideal place, but the number of customers you get might still be less than your competitors in the nearby area. If you want to see more people walk in the door of your salon, then all you have to do is up to your marketing game.

Let’s take a look at a few marketing tips that can help nail salons attract potential customers.

Create Your Website And Make Booking Easy

We live in a tech-savvy world. Many business experts these days believe that if you don’t have an online presence, then you don’t exist in the current market. Hence you need to have an active website of your salon. In addition to having a website, you should also have an online appointment and booking system on your website. People these days like to shop and book reservations online. Adding this feature can be a great value addition and may help you get a lot of new clients.

Use Social Media Effectively

Social media is an essential tool and a useful tool for businesses. Business can get access to over a billion potential customers through social media. You should make your page on different social media platforms including Twitter, Facebook and Instagram. Once your profile has been created, you can start posting relevant content on your website. It is crucial to post content regularly; otherwise, people will forget about you. So to stay connected, you have to post high-quality content consistently. You can also use these platforms to share images of your previous work, maybe a fantastic hairstyle you did or a picture of nicely done nails or any other image that shows your high-quality services.

Facebook ads are known to be one of the most effective ways of marketing. Once you have created your free page on Facebook, you should then invest a little money on advertising your page and business.

What About YouTube?

In addition to social media accounts, YouTube is another powerful marketing platform. You can create your salon’s channel on YouTube, which can be used to post fashion and skincare related videos. You can post tutorials of how to perform an amazing manicure, or how to restyle your hair or any other fashion-related content. By sharing this, it will give your work much exposure and will help you grow your clientele.

Start A Referral Program

Referral programs have been around for ages. They follow a simple concept. When an existing customer refers a new client to your business, the existing customer gets monetary compensation for his referral. Starting a referral program might be able to get you more customers, but you shouldn’t rely on this program alone for your marketing.

Loyalty Programs

Loyalty programs refer to programs where you give an existing customer some reward or monetary compensation after a certain number of visits. For example, you can offer a customer free manicure on her 10th visit to your salon in the last six months. The reward can be in the form of a service or even cash. Even though the main focus of such programs is existing customers, these programs can still help nail salons attract a lot of new customers. Customers who visit your salon after learning about your loyalty program are bound to visit you more often so that they can avail the reward of the loyalty program.

Add Your Business To Google Map

One of the most effective ways to market your business and improve its credibility is by adding it on Google Map and Google My Business. It can help you get found on Google results, and people looking for any nearby spa or beauty salons may also wander into your salon as walk-in customers. It’s up to you to turn them into regular ones. Google My Business should play an essential role in  your nail salon marketing plan and be updated regularly with offers, business hours and any other promotion you might be running.

Sponsor A Local Show

Not all marketing can be as cost-effective as marketing on social media. Sometimes you have to adapt traditional but effective marketing techniques. Sponsoring a local show might cost you a lot of money, but it is definitely going to help you make ten times the profit, and if you sponsor a fashion show then that would make your business skyrocket.

Offer Variety Of Services

Even if you are running a nail salon, you can still offer other affiliated services related to beauty, skincare and fashion. When you diversify your business, you naturally expand your clientele. You can combine multiple services and offer a discounted package to your customers.


It would be best if you offered different types of promotions to your customers. It would help if you advertised all your promotions on your website and social media accounts. In addition to these promotions, you should also offer promo codes and coupons to people who follow you on social media. This will not only help you increase your following on social media, but it will also help your business get more customers in real life.

We are an experienced and trusted marketing firm that offers small and medium-sized companies with “out of the box” marketing solutions. We help businesses get more leads, which can then be converted to sales. Our primary focus is on growing our customer’s clientele and have worked with multiple nail salons in the Toronto area. We offer a complete nail salon marketing package to our clients who can then follow our instructions to not only attract new customers but also retain them.

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