nail salon marketing Archives

Best Practices to Prepare Your Nail – Spa Business for Reopening after Covid-19

Nail salon and spa owners are already well aware of the importance of maintaining a hygienic workplace: To keep their clients safe, they frequently sterilize their equipment and clean their premises to prevent the growth of bacteria and the spread of infection. Still, the highly contagious nature of COVID-19 will pose challenges for even the most fastidious business owners, so you’ll need to update your list of best practices before you reopen. Likewise, because salons and spas can’t operate through a delivery or pick-up business model, you should have a solid plan in place to support your business while you wait to reopen.

How Should You Prepare to Reopen Your Spa or Salon Safely?

1. Review your existing hygiene protocol with your staff.

Spa and salon staff are already required to clean and sterilize each piece of equipment they use in between clients, and particular tools must be disposed of after each use. In between clients, equipment should be stored in sterile containers, and the interior of the spa or salon should be completely cleaned at least once per day.

Realistically, salons and spas tend to be hectic workplaces, so staff may occasionally forget some of these steps, or forget what order they must be completed during the day. (For example, a staff member may not remember that equipment should be thoroughly cleaned with detergent before it’s sterilized.) It’s, therefore, a good idea to have a virtual meeting with your staff before you reopen to review your existing best practices, to make sure everyone is on the same page. You may also want to discuss making the sterilization process more visible to clients (e.g., by sterilizing equipment where your clients can see it) to reassure them after you reopen.

2. Discuss ways to update your hygiene protocol to reduce the spread of COVID-19.

Depending on which province or state you work in, you may be issued guidelines for how to reopen your business while COVID-19 is still circulating safely. However, even if no legal guidelines exist, you should always do your best to alter your work environment to accommodate physical distancing. Doing so will protect your staff and show your clients that you take their well-being seriously. Consider placing stations six feet apart, or only using every other station, and ask your team to wear gloves and a mask when they interact with clients. (If your staff find working with gloves on awkward, they can practise on a mannequin at home until they get used to it.) Likewise, remember to disinfect the entirety of each station in between clients, rather than just sterilizing tools. You’ll need to clean the client’s chair, any nearby surfaces, and the debit machine your clients use to make payments.

To make this complex sterilization process more manageable, limit the number of clients allowed in your workplace at any given time. (If this requires changing your booking protocol, be sure to let your clients know via email or SMS.) Before you reopen, post your new hygiene guidelines in several prominent locations around your spa or salon, both to help your staff remember them and to show your clients that you’re proactive about their safety.

For a complete list of COVID-19 best practices for spas and salons, check out this comprehensive guide created by Barbicide. You should also contact your local regulators to ask about specific laws that may apply to your region.

What Should You Do While You Wait to Reopen?

Temporarily closing a business invariably causes financial distress, but it also provides an opportunity to catch up on tasks you may have neglected while you were busy with clients. Using the strategies below, you can help your business grow from behind closed doors:

1. Work on your digital marketing plan.

Though most salon and spa owners market themselves digitally, many don’t have the time to sit down and create a comprehensive, long-term marketing plan. If you haven’t done so already, this is a great time to plan your holiday promotions (including a relaunch event) and measure which social media channels are working well for you and which aren’t. You should also revisit your Google Business Page and make sure all of the information and photographs have shown there are up to date.

2. Consider revamping your brand.

All businesses should periodically update the “look and feel” of their brand. Lockdown creates ideal conditions for this kind of work: Your staff are freely available to help you brainstorm, and your workplace is already empty, making it easy to update displays and perform other renovations. While you wait to reopen, think about expanding the list of services you offer and work on making your location as attractive as it can be. Now more than ever, you want your clients to feel like they’re entering a restful oasis when they visit you.

In addition to making your physical workplace more appealing, you should examine your website and online branding materials for possible areas of improvement. Does your logo need modernizing? Does your website have the same features as your leading competitors, such as online booking, Google map integration, online product ordering, and a gallery of “before and after” photos? If your website doesn’t have these modern features, you can work remotely with a web design firm to bring it up to speed.

3. Keep in touch with your existing clients while you’re closed.

Even if you can’t take bookings right now, there’s a lot you can do online to maintain the connection you have with your loyal customers.

As always, the best way to keep people engaged is to offer them content that has real value:

Update your social media accounts and blog with at-home styling tutorials
Create useful product reviews, host live online Q & A sessions
Provide online consultations & tutorials.
Offer delivery of nail removal & instruction kits to your existing clients for self removal
When you aren’t actively posting, keep the discussion going on social media by encouraging your clients to share their at-home beauty routines.

Finally, don’t forget to offer your customers an incentive to return when you reopen, e.g., by sending out gift vouchers or having a reopening special.

Need Help Revamping Your Website or Marketing Strategy? Talk to Us!
Updating your website, marketing strategy, and branding materials require more than just time; you also need the right tools and expertise to get the job done. If you’re looking for an affordable all-in-one digital marketing, graphic design, and web design solution, look no further than AllinBrand. Our affordable, comprehensive services will help your Toronto spa or salon reach a larger, more engaged audience – to get started, contact us via email or by phone at +1 416 886 8855.

Nail Salon Marketing: The Best Practices To Grow Your Clientele

Marketing plays a pivotal role in the success of any business. Whether you run a small stand of lemonade or a large corporation, without marketing, you will never be able to stay in the market for long. The same is the case with businesses in the grooming industry. To attract potential customers to walk in, your nail salon marketing strategy needs to be well-planned and consistently executed.

Starting your nail salon at a great location isn’t enough; you have to market your business as well. Your nail salon can be situated at an ideal place, but the number of customers you get might still be less than your competitors in the nearby area. If you want to see more people walk in the door of your salon, then all you have to do is up to your marketing game.

Let’s take a look at a few marketing tips that can help nail salons attract potential customers.

Create Your Website And Make Booking Easy

We live in a tech-savvy world. Many business experts these days believe that if you don’t have an online presence, then you don’t exist in the current market. Hence you need to have an active website of your salon. In addition to having a website, you should also have an online appointment and booking system on your website. People these days like to shop and book reservations online. Adding this feature can be a great value addition and may help you get a lot of new clients.

Use Social Media Effectively

Social media is an essential tool and a useful tool for businesses. Business can get access to over a billion potential customers through social media. You should make your page on different social media platforms including Twitter, Facebook and Instagram. Once your profile has been created, you can start posting relevant content on your website. It is crucial to post content regularly; otherwise, people will forget about you. So to stay connected, you have to post high-quality content consistently. You can also use these platforms to share images of your previous work, maybe a fantastic hairstyle you did or a picture of nicely done nails or any other image that shows your high-quality services.

Facebook ads are known to be one of the most effective ways of marketing. Once you have created your free page on Facebook, you should then invest a little money on advertising your page and business.

What About YouTube?

In addition to social media accounts, YouTube is another powerful marketing platform. You can create your salon’s channel on YouTube, which can be used to post fashion and skincare related videos. You can post tutorials of how to perform an amazing manicure, or how to restyle your hair or any other fashion-related content. By sharing this, it will give your work much exposure and will help you grow your clientele.

Start A Referral Program

Referral programs have been around for ages. They follow a simple concept. When an existing customer refers a new client to your business, the existing customer gets monetary compensation for his referral. Starting a referral program might be able to get you more customers, but you shouldn’t rely on this program alone for your marketing.

Loyalty Programs

Loyalty programs refer to programs where you give an existing customer some reward or monetary compensation after a certain number of visits. For example, you can offer a customer free manicure on her 10th visit to your salon in the last six months. The reward can be in the form of a service or even cash. Even though the main focus of such programs is existing customers, these programs can still help nail salons attract a lot of new customers. Customers who visit your salon after learning about your loyalty program are bound to visit you more often so that they can avail the reward of the loyalty program.

Add Your Business To Google Map

One of the most effective ways to market your business and improve its credibility is by adding it on Google Map and Google My Business. It can help you get found on Google results, and people looking for any nearby spa or beauty salons may also wander into your salon as walk-in customers. It’s up to you to turn them into regular ones. Google My Business should play an essential role in your nail salon marketing plan and be updated regularly with offers, business hours and any other promotion you might be running.

Sponsor A Local Show

Not all marketing can be as cost-effective as marketing on social media. Sometimes you have to adapt traditional but effective marketing techniques. Sponsoring a local show might cost you a lot of money, but it is definitely going to help you make ten times the profit, and if you sponsor a fashion show then that would make your business skyrocket.

Offer Variety Of Services

Even if you are running a nail salon, you can still offer other affiliated services related to beauty, skincare and fashion. When you diversify your business, you naturally expand your clientele. You can combine multiple services and offer a discounted package to your customers.

Promotions

It would be best if you offered different types of promotions to your customers. It would help if you advertised all your promotions on your website and social media accounts. In addition to these promotions, you should also offer promo codes and coupons to people who follow you on social media. This will not only help you increase your following on social media, but it will also help your business get more customers in real life.

We are an experienced and trusted marketing firm that offers small and medium-sized companies with “out of the box” marketing solutions. We help businesses get more leads, which can then be converted to sales. Our primary focus is on growing our customer’s clientele and have worked with multiple nail salons in the Toronto area. We offer a complete nail salon marketing package to our clients who can then follow our instructions to not only attract new customers but also retain them.